Ferrari 12Cilindri World Première

70 years after the first Ferrari was sold in the USA, the first Ferrari première overseas. The debut of the new V12 in Miami Beach marks an exclusive event for top clients, embedded in an unprecedented program dedicated to the Cavallino community during the Miami F1 Grand Prix week. An immersive experience celebrating the Ferrari universe in the United States, bringing together every facet of the brand under the vision of “One Ferrari: Racing, Lifestyle, and Sportscar.” From the iconic Faena Hotel, the heart of the takeover, to the spectacular beachfront lounge: a dynamic reveal featuring six cars parading among the tables, followed by a refined Gala Dinner curated by Michelin-starred chef Massimo Bottura and a performance by étoile Eleonora Abbagnato

An immersive experience celebrating the Ferrari universe in the United States, bringing together every facet of the brand under the vision of “One Ferrari: Racing, Lifestyle, and Sportscar.”

From the iconic Faena Hotel, the heart of the takeover, to the spectacular beachfront lounge:
a dynamic reveal featuring six cars parading among the tables, followed by a refined Gala Dinner curated
by Michelin-starred chef Massimo Bottura and a performance by étoile Eleonora Abbagnato.

Video Art Director & Motion Designer
I handled the creation and animation of the on-screen visuals for the official unveiling. My work focused on producing motion graphics for the LED walls, creating an immersive environment that highlighted the launch of the new Ferrari 12Cilindri during its global debut in Miami.